La Seat: Fàbrica de Transformacions

The exhibition portrays how the company SEAT set off a series of profound transformations that went far beyond the automotive sphere. The establishment of SEAT had a decisive impact on the economy, urban planning, architecture, culture and politics of the country, becoming a central player in the modernisation of Catalan and Spanish society. The show, divided into five sections, begins its journey with the reasons that led to the factory being installed in Barcelona, an event that accelerated the industrialisation of the Zona Franca and drove the creation of a modern industrial colony in what is now the Marina neighbourhood. This process positioned the company as a symbol of the Franco regime at a time of economic opening and redefinition of international alliances. One of the main axes of the exhibition is the analysis of the mechanisms of control over workers and the clandestine struggle of the comisiones obreras. Labour demands at SEAT became a vanguard element in the workers' movement for democracy. You can find more information about the exhibition "Seat: Fàbrica de Transformacions" on the Barcelona City Council website.