Réka Peurala: Not Just For The Eye

When we think about art photography, we rarely stop to think of images as tools for advertising. Commercial photographs made for advertisements, packaging or menus are more often judged by how effectively they have supported sales than by their artistic merits. Réka Peurala's exhibition Not Just For The Eye examines this established practice from a new perspective. The twelve photographs on display were originally created for the world of commercial imagery. Together they form a body of work that brought its maker the Qualified European Photographer (QEP) title. Now the photographs are on display in the gallery space, and they invite us to consider the following: can a commercial photograph also be art? Réka Peurala is an accomplished, award-winning photographer, creative director and stylist in Finland. In her work she explores the interface where advertising photography, visual storytelling and artistic expression meet. Liszt-instituutti, Käytävägalleria 2.11.2026 – 15.1.2027 (joulutauko)