During the Second World War the British government launched an intense propaganda campaign aimed at uniting the country and keeping the morale of the population high.
It was mainly the Ministry of Information, the Ministry of Food and the Ministry of Agriculture, supported by specialised agencies, that sponsored the printing of a large number of posters which – for example – promoted a strict war economy against waste and, with slogans still very well known today such as Keep calm and carry on, sought to instil courage.
Thematic lines far removed from darkly warlike tones, synthetic and immediate images, not infrequently ironic too, aimed to go beyond differences of opinion by making the sacrifice demanded of the population shared.
Through the display of a selection of posters, belonging to the collections of Palazzo Moriggia, the exhibition will be an opportunity to explore these communication dynamics, offering a chance to reflect, through communication strategies situated in time, also on war propaganda in general.
Curated by Giulio Ceppi, Archivio Alberto Veca, Civiche Raccolte Storiche