After a notable first edition, Renault presents Pop Art Car 2.0, an exhibition unveiled at the crossroads of contemporary art, automotive design and new technologies. Until 31 January 2027, the Défilé Renault® turns the Champs-Élysées into an open-air gallery and unveils a selection of historical works, digital creations and cars conceived as true works of art.
When Pop Art meets digital. The exhibition showcases two French artists, Sébastien Preschoux and Popay, invited to push the boundaries of their practice thanks to algorithms specially designed from their artistic universes. Their previously unseen works, conceived to be in motion, come to life on the large screens of the Défilé Renault® and offer a new reading of contemporary pop culture, fed by digital images, artificial intelligence and trends spread through social networks.
Pop Art Car 2.0 also brings art and automotive design into dialogue with the Renault 8 Gordini Concept, unveiled in world premiere, which reinterprets the legendary "Gorde" in a contemporary version inspired by the café racer trend. Its clean lines, its nods to the original 1964 model and its famous double white stripe, revisited, pay tribute to Renault's sporting heritage while projecting this icon into the future.
Information:
Le défilé renault®, 53 Champs-Élysées, 75008 Paris
Free reservation on the Défilé Renault® website.