AI-generated models are transforming the fashion world. Digital avatars are replacing elaborate photo shoots. Bodies and beauty ideals can be shaped at will with a prompt, whether as digital twins based on real people or entirely artificially generated. What creative possibilities does AI open up, and what ethical questions does it raise? Johanna Weiermann, AI expert with a Master's in International Fashion Marketing, prompts live: bodies, looks and settings come into being in seconds, and the audience sees where the technology convinces and where it fails.
Michaela Strachwitz speaks from practice as Editor-in-Chief of WOMAN WORLD, Head of Fashion & Beauty.